Summary: Half page ad design for apartments that were not current advertisers. Created the advertisement to help sell the owners and management on the idea of placing an advertisement in For Rent Magazine for the first time.
Goal: To convince the owners and management that a print advertisement targeting a specific audience would bring in the results they were looking for with this particular apartment community.
Audience: Soon to be condominium buyers mostly from out of state who weren't quite ready for the commitment but wanted the luxury and amenities these apartments offered. People who may be more drawn to searching for apartments on the internet vs. print.
Obstacles to Overcome: A misconception of For Rent Magazine's audience by the owners of the apartment community that their target audience at this price point only searched the internet and did not pick up the magazine throughout the community.
