Summary: Two 1 page ads to run side by side in For Rent Magazine. Advertisements work together to create an appealing layout that's easy to read and direct.
Goal: Create a branded image for both communities under New Land Management but also give them their own distinct identities.
Audience: People who want to live and work downtown and want all the amenities of a condominium without the commitment.
Challenges to Overcome: Monthly rent is equal to or more than an average mortgage. Lots of competition at different price points in the same neighborhood.
