Summary: Tri-Fold Brochure for 1 of the 15 apartment communities involved in the Five Star/Gorman Merge.
Goal: Create a solid marketing strategy for all the apartments involved and create brochure designs to show unity throughout the company.
Audience: Prospects were either handed the brochure when they came to the property for a scheduled tour, as a walk-in or used in mass direct mails.
Obstacles to Overcome: All properties have government housing assistance programs and income restrictions based on occupants.
