Summary: Two For Rent Magazine Cover designs for student apartments on Milwaukee's east side. The first was published before any interiors were close to completion and the second was published after almost all of the building was complete and months away from opening.
Goal: To lease up brand new student housing apartments almost a year ahead of time that were still under construction.
Audience: UWM students, Freshman moving from out of state to Milwaukee for the first time to attend classes at UWM who did not want to live in the dormitories on campus.
Challenges to Overcome: Apartments were still under construction and the audience was from out of state. Lots of competition nearby and a neighborhood that is growing less and less tolerant of students living in the area.
