Summary: This is a 6 page brochure & direct mail piece informing apartment industry professionals about the upcoming speaker conference on leasing apartments and retaining current residents. This project also included customized E-Blasts up until the day before the seminar, and flyers for For Rent Magazine's sales consultants to had out while meeting with clients.
Goal: Increase the number of ticket sales to the conference from the year prior.
Audience: IREM members & non-members, multi-family owners & operators, apartment managers & leasing consultants
Obstacles to Overcome: Slow tickets sales in years prior after a less than inspiring speaker event in 2007.
