YANF... Synergy teams up with Yardi

Summary: Brochure & logo design for YANF (Yardi Affordable Networking Forum) announcing the 1st annual meeting with speakers. This event was offered to past students at Synergy Learning Center as part of their continuing education in the software they were trained in.

Goal: Create a logo to show association with Synergy Learning Center but also maintain a separate organization.

SYNERGY Learning Center a Non-Profit

Summary: Create a logo for Synergy Learning Center when the organization was still in start-up and obtaining their non-profit certification. Next was creation of the quarterly newsletter their association with Yardi the software program students were trained in. The newsletter could be passed out at events or used as direct mail as seen on page 4 by folding in half and taping.

All the newsletters and more information on the organization can be found on the website.
http://synergylearningcenter.org/

Gorman/Five Star Marketing Merge

Summary: Tri-Fold Brochure for 1 of the 15 apartment communities involved in the Five Star/Gorman Merge.

Goal: Create a solid marketing strategy for all the apartments involved and create brochure designs to show unity throughout the company.

Audience: Prospects were either handed the brochure when they came to the property for a scheduled tour, as a walk-in or used in mass direct mails.

Obstacles to Overcome: All properties have government housing assistance programs and income restrictions based on occupants.

2040 Lofts

Prospect East

Toldt Management

Stone Management-Low Income Housing

Park Lafayette

Spiller's Midwest Cleaning

Summary: Third page advertisement in For Rent Magazine for a local cleaning company.

Audience: Apartment managers and owners.

Boston Lofts

Bayshore Mall Apartments

Summary: One page advertisement for the new apartments in the new Bayshore Town Center Mall.

Goal: Rent high end apartments with condo-style amenities.

Audience: Young professionals right out of college.

Obstacles to Overcome: High prices and a neighborhood with a shaky reputation nearby.

Landmark On The Lake-Condos For Rent

Axiom Properties

Blue Ribbon Lofts-Income Restrictions

Summary: Two different ad campaigns, the first 1 and 2 page ads were designed when the owners were first building awareness about the project to convert the old Pabst building into low income housing. The second 1 and 2 page ads were also still pre-leasing but ran 6 months after the first ones because the objective changed. The first ads made the new property look too expensive and the second emphasized the idea of rehabbing the building and the neighborhood which created a more realistic expected price.

Goal: Lease up new apartments in a industrial area of the city with historic significance.

Audience: Individuals that needed to live on a limited budget with government rent restrictions on pricing.

Obstacles to Overcome: Receiving qualified applicants and inquiries.

Fiduciary Real Estate Campaign 2of2

Summary: Series of six 1 page ads, 3 of which had to list 2 properties on a page. The ads had to have brand recognition through the Fiduciary portfolio.

Goal: To show how easy living and the leasing process was on renters

Audience: Wide range of people from families to single young adults, very ethnically diverse

Obstacles to Overcome: High price points with lots of changing specials plus a wide range of locations

Fiduciary Real Estate Campaign 1of 2

Summary: Series of six 1 page ads, 3 of which list 1 property on a page. The ads had to have brand recognition through the Fiduciary portfolio.

Goal: To show how easy living and the leasing process was on renters

Audience: Wide range of people from families to single young adults, very ethnically diverse

Obstacles to Overcome: High price points with lots of changing specials plus a wide range of locations

The Landing & The Plaza-Condos For Rent

Summary: Two half page advertisements for apartment communities built, owned & managed by Thomson Corporation.

Goal: Create a branded image for Thomson but still give both apartment communities their own unique look due to the fact one was located in the suburbs of Brookfield and the other on Lake Michigan in St. Francis.

Obstacles to overcome: Both communities already had a logo that needed to be incorporated and a very different image in pre-existing marketing/leasing collateral. Also these buildings were built as condominiums that weren't selling well so only a few at a time were offered as rentals so some months the ads ran it was solely to get names on a waiting list and to convince renters to buy instead.

Monterey Apartments-Suburban Oasis

Summary: One page advertisement designed to feature the suburban lifestyle during the summer months.

Goals: Create an advertisement that focused on the benefits of living in the suburbs. Design the ad around the memory of family vacations and the ability of renters to have that experience all year long without having to save up for a trip.

Audience: Families with two or more children living in Waukesha.

Obstacles to Overcome: Older apartments with updated features but with not a lot of drive by traffic.

Prospect Towers-New Prospect

Summary: Half page ad design for apartments that were not current advertisers. Created the advertisement to help sell the owners and management on the idea of placing an advertisement in For Rent Magazine for the first time.

Goal: To convince the owners and management that a print advertisement targeting a specific audience would bring in the results they were looking for with this particular apartment community.

Audience: Soon to be condominium buyers mostly from out of state who weren't quite ready for the commitment but wanted the luxury and amenities these apartments offered. People who may be more drawn to searching for apartments on the internet vs. print.

Obstacles to Overcome: A misconception of For Rent Magazine's audience by the owners of the apartment community that their target audience at this price point only searched the internet and did not pick up the magazine throughout the community.

New Land Enterprises Branding

Summary: Two 1 page ads to run side by side in For Rent Magazine. Advertisements work together to create an appealing layout that's easy to read and direct.

Goal: Create a branded image for both communities under New Land Management but also give them their own distinct identities.

Audience: People who want to live and work downtown and want all the amenities of a condominium without the commitment.

Challenges to Overcome: Monthly rent is equal to or more than an average mortgage. Lots of competition at different price points in the same neighborhood.

The Lodge-New Apartments in Waukesha

Summary: Two page spread advertisement for a new Waukesha Apartment community with all the luxury amenities of a condominium.

Goal: Lease up a new apartment community in a challenged market with a high price tag.

Audience: People who can afford to live in Waukesha and want all the luxury amenities but don't want the commitment of owning a home or condominium.

The Park Apartments - New Student Housing

Summary: Two For Rent Magazine Cover designs for student apartments on Milwaukee's east side. The first was published before any interiors were close to completion and the second was published after almost all of the building was complete and months away from opening.

Goal: To lease up brand new student housing apartments almost a year ahead of time that were still under construction.

Audience: UWM students, Freshman moving from out of state to Milwaukee for the first time to attend classes at UWM who did not want to live in the dormitories on campus.

Challenges to Overcome: Apartments were still under construction and the audience was from out of state. Lots of competition nearby and a neighborhood that is growing less and less tolerant of students living in the area.

Ogden Advertising Campaign

Summary: Three advertisements for For Rent Magazine to showcase the Ogden Property management portfolio of available apartments for rent. The two full pages have a large listing for the most in need apartments in that section of Milwaukee along with other properties for rent. The half page ad rotated a different property monthly for additional exposure in the magazine.

Goal: Create excitement and attract attention to apartments that don't offer a lot of extra amenities.

Audience: Young professionals who live and work downtown and students at UWM and Marquette University.

The Argyle Apartments

Shoreline Management Ad

Lake Crest Apartments

IREM Spring Seminar Brochure

Summary: This is a 6 page brochure & direct mail piece informing apartment industry professionals about the upcoming speaker conference on leasing apartments and retaining current residents. This project also included customized E-Blasts up until the day before the seminar, and flyers for For Rent Magazine's sales consultants to had out while meeting with clients.

Goal: Increase the number of ticket sales to the conference from the year prior.

Audience: IREM members & non-members, multi-family owners & operators, apartment managers & leasing consultants

Obstacles to Overcome: Slow tickets sales in years prior after a less than inspiring speaker event in 2007.