Summary: Series of six 1 page ads, 3 of which list 1 property on a page. The ads had to have brand recognition through the Fiduciary portfolio.
Goal: To show how easy living and the leasing process was on renters
Audience: Wide range of people from families to single young adults, very ethnically diverse
Obstacles to Overcome: High price points with lots of changing specials plus a wide range of locations
