Summary: One page advertisement designed to feature the suburban lifestyle during the summer months.
Goals: Create an advertisement that focused on the benefits of living in the suburbs. Design the ad around the memory of family vacations and the ability of renters to have that experience all year long without having to save up for a trip.
Audience: Families with two or more children living in Waukesha.
Obstacles to Overcome: Older apartments with updated features but with not a lot of drive by traffic.
