Summary: Two half page advertisements for apartment communities built, owned & managed by Thomson Corporation.
Goal: Create a branded image for Thomson but still give both apartment communities their own unique look due to the fact one was located in the suburbs of Brookfield and the other on Lake Michigan in St. Francis.
Obstacles to overcome: Both communities already had a logo that needed to be incorporated and a very different image in pre-existing marketing/leasing collateral. Also these buildings were built as condominiums that weren't selling well so only a few at a time were offered as rentals so some months the ads ran it was solely to get names on a waiting list and to convince renters to buy instead.
